Company Profile
Welcome to Up Creatives Studios, your local boutique design agency offering a range of professional services to meet your branding, marketing, and promotional needs. Located in a quiet residential area just 20 kilometers west of Melbourne CBD, we take pride in providing top-notch expertise without the hefty price tag.
At Up Creatives Studios, we believe in keeping things simple and transparent. Unlike larger agencies with complex processes and high overheads, we offer a direct line to specialists who are dedicated to your project’s success. With over 20 years of industry experience and a track record of successful campaigns for clients of all sizes, you can trust us to deliver results.
Experience the difference with Up Creatives Studios – where quality meets affordability, and your satisfaction is our priority
The Story
Up Creatives Studios traces its roots back to late October 2014 when it emerged as an expansion of the established Up Productions. Founded by Tweety and her former business partner in 1999, Up Productions garnered a commendable 15-year track record, serving both global and local household brands such as Giant Bicycles, Liv Giant, City West Water, DWS Limited, and Delre International, among others.
In 2015, Up Creatives Studios embarked on its independent journey following the dissolution of Up Productions. This decision arose from differing ambitions among the co-owners of the design house. With a newfound sense of autonomy, Up Creatives Studios diversified its offerings to include services centered around well-being and personal development, complementing its existing array of creative, branding, and professional services primarily tailored to businesses.
Industry Experience
With two decades of hands-on experience spanning diverse industry sectors such as manufacturing, government, corporate, and retail, Up Creatives Studios brings a wealth of expertise to the table. Our team boasts a versatile skill set encompassing design, web development, social sciences, customer service, retail management, marketing, manufacturing, production, and print management.
Our ability to seamlessly integrate these varied disciplines enables us to craft customized, cost-effective branding strategies tailored to our clients’ unique goals and objectives.
One notable testament to our capabilities is our longstanding partnership with international bicycle manufacturer, Giant Bicycles, spanning over 15 years. This collaboration served as a platform to showcase Tweety’s multifaceted skills in project management, design, production, and procurement. Over the course of a decade, we successfully delivered over 10 annual launch campaigns for Giant Bicycles, providing everything from consumer catalogs to dealer manuals and point-of-sale materials.
Our commitment to excellence and strong working relationships extends beyond our clients to our suppliers. Through diligent collaboration with Melbourne-based printers, PrintGraphics, several of our designs for Giant Bicycles’ catalogs received recognition at the Australian Catalogue Awards for three consecutive years. This achievement, including two high recommendations and one top finalist nomination, speaks volumes about our ability to compete alongside larger PR firms and advertising agencies, all while maintaining our modest approach and dedication to quality.
The Director
Tweety brings a unique blend of expertise to Up Creatives Studios, stemming from her background in social sciences and formal education at La Trobe University, Melbourne. Her passions encompass anthropology, sociology, psychology, and legal studies, providing her with a well-rounded understanding of human behavior and societal dynamics.
Beyond traditional design and marketing realms, Tweety’s skill set extends into various areas such as customer service, web development, administration, hospitality, production, print management, photography, and social sciences. This diverse background equips her with invaluable insights that complement her creative designs and branding strategies.
Tweety’s versatility and cross-disciplinary experience uniquely position her to collaborate closely with clients across all industry sectors. Whether crafting a branding campaign for a corporate entity or a local business, Tweety’s ability to tailor solutions to meet specific needs ensures each client receives a unique and effective branding strategy.
