Bio Living Organic is a Melbourne based organic cleaning product manufacturer. A family owned business that approached Up Creatives Studios initially for a quote for the production of labels for an existing design that was organised by another marketing agency. Upon final checking of the supplied artwork for prepress and production, it was discovered that the artwork was not print ready and this was conveyed to the clients. The clients were appreciative that this error was picked up by Up Creatives Studios, however they were disappointed in the service they had received by the external agency that had managed their brand prior.
Proceeding with such careless errors would have been detrimental to the client’s bottomline, as well as it would have done to their brands reputation With a detailed branding consultation about the pros and cons, Up Creatives Studios was appointed the task of re-designing the new labels working with a trading name and branding identity that had been previously organised by the client. The client gave Up Creatives Studios the creative freedom to redesign the labels for their existing range of 8 products.
The relaunch of the Bio Living Organic range of products was received with much anticipation and excitement with products being stocked on shelves Australia wide in selected health stores and a chain of supermarkets in South Australia within less than a year of the rebranding.
Following their successful launch or their existing line. Up Creatives Studios was appointed the creative director of the Bio Living Organic personal hygiene range which consisted of 3 hand wash products.