Caravan Industry Victoria (CIV), formerly known as Caravan Industry Association Victoria (CIA), has been the voice of Victoria’s caravan and camping industry since 1952. Formed by a group of caravan manufacturers, hirers and private individuals with a keen interest in the “family lifestyle” caravanning has to offer.
CIA approached Tweety after being recommended by one of our preferred suppliers. The initial brief for a pop-up style invitation design as something different to celebrate their inaugural 60ths Anniversary dinner. After much troubleshooting, it was decided that this idea was not feasible nor was it effective moving forward given the limited budget and time.
A simple and basic, yet effective alternative solution of introducing a diamond theme to replace the original pop up caravan invitation idea, given that it was to celebrate their diamond jubilee anniversary, became the key component of CIA’s very special night . The theme was applied to the customised table gifts, right through to the event venue decor of the evening.
The 60th Invitation project consisted of an embellishment of carefully positioned diamonds was used to recreated CIA’s corporate logo as a unique way to commemorate the organisations milestone celebration.
This project was managed and designed by Tweety whilst trading as Up Productions Pty Ltd.