Macbuild Australia is a Melbourne based commercial and domestic construction company, specialising in industrial, commercial and luxury domestic builds. Since its establishment in 2017, Macbuild Australia has successfully delivered a number of impressive projects to their credit, including the iconic Deep Blue Hot Springs facility in Warrnambool and the public amenities at Westfield Shopping Centre in Geelong.
Up Creatives Studios worked with Brett McAllister to develop his branding identity and tag for Macbuild Australia within a week period. With the initial brief delivered via a quick phone with the request of a “crane” be included in the logo based on a trading name he provided.
With his ambitions of being a big player within the building industry, Up Creative Studios worked with Brett to accomodate his request and included an technical illustration of a crane. The logo is designed so that if Macbuild Australia ever decided to opt out the crane out of the logo, the Macbuild custom font is easily recognisable without the crane.