Rubberworx is a Melbourne based wet pour company specialising in rubber flooring. Tweety was approached by the original owners of Rubberworx after seeing her previous work for Giant Bicycles. Rubberworx had already invested heavily in to the operation of their business, however struggled to generate enough regular work. It was identified that due to consumer’s lack of knowledge or confidence in his product translated to people shying away from his services.
With only a logo designed by the client, and a few photos of projects he had completed, the solution to generate immediate exposure and gain consumer confidence in his product and services was a website, an information booklet about the service and a colour sample swatch was the primary focus.
The Rubberworx Information Booklet project consisted of thorough research, content writing of the entire content, graphic design and photography. The final research and content was compiled into a A5 landscape, 8 printed page booklet which was saddle stitched on the side.